In many of our lives, we optimize by changing variables. What if we switched them instead?

In running there are several independent variables to manipulate to optimize training. Three common ones are time, distance, and pace. A unique way to measure a run is to track heart rate, which is generally considered a dependent variable.

In this article, we explore the business equivalents for these running…

A guide to the ways we conform and don’t, constructively and destructively

A graph of animals representing the gamut of constructive and conformist personalities.

The Quick Version

  • Destructive Conformist (Falling Sheep)
  • Constructive Conformist (Cool Sheep in Sunglasses)
  • Destructive Non-conformist (Godzilla)
  • Constructive Non-conformist (Cute Duck)

The Long Version

In the current discourse, we hear lots of calls to conform to traditional culture values juxtaposed with calls for revolution. Yet these are not our only options. We believe that these two poles…

How 3 Levers Strategically Positioned Before, During, and After Improve Feedback

Several months ago, a mentor asked us for feedback on a project. Unfortunately, it was a project that flew in the face of the methodology the two of us have developed.

I wish that we could say that the feedback we gave was delivered with tact, but it was not…

The office solution that sits between in person and remote

Photo by Marvin Meyer on Unsplash

The Short Version

Remote work and the traditional office are different extremes of the following 2 levers:

  • Connection
  • Autonomy

By varying these levers, we find a creative 3rd solution that optimizes for both connection and autonomy: the Micro-Office.

An introduction to strategic procrastination and low risk tasks (LRTs)

I (Neil) started a new job this past summer. To my initial chagrin, it was on second shift. Being a morning person, I thought working 1–10 PM would rob me of both my sleep and evenings. …

My thinking about how to curate unusual sources of information

In my last story I talked about a new way to handle information overload. In it, I talked about the 3 parts of the information process I deal with most:

  1. Input
  2. Processing
  3. Output

Over time, I’ve started to refine what feels like the “right” amount in terms of each of…

Monday Musings #1

When information is unlimited, processing is everything

I’m on my fourth attempt to read the Innovators by Walter Isaacson. By now, I have the first few chapters, all about the early computing theory of Ada Lovelace and the 1800s, all but committed to memory.

Back in those days, information was scant. Books were not new, but not…

A reflection on a month without Neil

We all fall into folly from time to time. A few years ago I thought I could handle a startup better than Neil. Driven by this unconscious idea I drove Neil away from decision making and slowly took over our company, since defunct. In return for my folly, I went…

A look back on the next month and a sneak preview of next month


This month continued our trend of pushing the boundaries of what we mean by “product”. …

Jimmy Cerone

I ask tough questions because I'd rather know hard truths than comfortable lies.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store